With parents boasting successful professional careers, it’s no surprise their kids follow suit in athletic ability, resulting in NIL deals with big brands.
The Peacock Classic is unique because it presents the opportunity for the participating players to establish NIL partnerships with the event’s sponsors.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.