The Business of the Final Four

March Madness Fans Seriously Love Tweeting

While the Dayton Flyers have been flying past the competition to make it to the Elite 8, their fans have been...

Why the Dayton Flyers stand to make big money by reaching the Elite 8

I don’t know about you, but I love a good fairy tale. Especially when it involves Cinderella and a basketball. This...

How Louisville makes twice as much from basketball as rival Kentucky

There’s nothing quite like a matchup between in-state rivals, especially when it’s Louisville and Kentucky on the basketball court. No. 8...

Tweet Madness: Who Will Be Crowned the Champ?

The first few rounds took a while because I wanted everyone to see the followers, number of tweets, and various scores...

Tweet Madness: Midwest, Round 2

Matchup 1: 1 Wichita State vs. 16 Cal. Poly Wichita State(@GoShockers) Cal Poly (@CalPolyMBB) # of Followers 16.4K 1069 # of...

Tweet Madness: West, Round 2

Matchup 1: 1 Arizona vs. 16 Weber St. Arizona(@APlayersProgram) Weber St.(@WeberStateMBB) # of Followers 19K 884 # of Tweets 3,148 597...

Even in NCAA Basketball Tournament, Football Schools Take Home Most of the Money

Just because the NCAA Basketball Tournament takes one team from every conference doesn’t necessarily mean everyone ends up on equal footing...