Women’s college basketball players have been some of the most successful athletes in the name, image, and likeness space, leveraging their unique platforms, personalities, and…
Lifestyle-focused sports nutrition brand GHOST made a splash in the name, image, and likeness arena by teaming up with Haley and Hanna Cavinder from the…
LSU women’s basketball commit Isabella “Bella” Hines has signed a name, image, and likeness deal with Jordan Brand, becoming the only active high school basketball…
Since the approval of name, image, and likeness in 2021, Campus Ink has changed the college merchandise landscape by empowering college students and athletes to…
In a groundbreaking move that highlights Adidas’ commitment to advancing women’s sports, the brand has signed high school basketball sensation Kaleena Smith, making her its…
Reebok is slowly making a resurgence in basketball. The sports apparel brand’s newest signing is class of 2025 five-star high school basketball prospect Nate Ament….
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.