USC sophomore women’s basketball superstar JuJu Watkins has entered a multi-year partnership with Nike, per reports by ESPN reporter Shams Charania. While at Sierra Canyon…
Madison Reed, a leading name in the beauty industry known for revolutionizing hair color, has unveiled its latest innovation: ColorWonder Demi-Permanent Hair Color. This product…
UConn basketball star Paige Bueckers will become the first NCAA athlete to have ownership equity in a league after signing a name, image, and likeness…
The DI Board of Directors has unanimously approved a proposal that would introduce monetary rewards for teams participating in the DI WBB championship.
A unique trend is emerging among college athletes that goes beyond the traditional use of NIL for income generation. These WBB stars are leading the charge.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.