By Carter Quinn
Revenue sharing has completely altered the math for many programs. Athletic departments don’t just need more sponsors, they are looking for different ones.
By Carter Quinn
By Kristi Dosh
The newly announced Bears Mobile will generate new revenue for Cal Athletics from something fans are already paying for every month.
By Kristi Dosh By Kristi Dosh
Across the country, schools are turning tradition, access, facilities, and even identity into new forms of monetizable inventory.
By Kristi Dosh By Kristi Dosh
The Big Ten is reportedly close to a multi-billion deal with private investors, but lawmakers are trying to stop it.
By Kristi Dosh
By Darian Kelly
The revenue-sharing era in college sports has arrived, and with it, there is a growing trend among colleges to incorporate student fees into their operations….
By Darian Kelly By Darian Kelly
The ACC drove in record revenue from the fiscal year 2023-24, as tax documents reported that the conference brought in $711 million, up from last…
By Darian Kelly
