Sponsorship
Goodyear Renews Cotton Bowl Title Sponsorship
Goodyear renewed its title sponsorship in a multiyear agreement
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Sponsorship
/ 6 months agoDos Equis Sponsors Wedding At Kyle Field On Game Day
Dos Equis activated its sponsorship at Texas A&M with a tailgate wedding
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Sponsorship
/ 9 months agoDEWALT Dominating the Sidelines of 25 College Football Programs in 2021
Teams from five conferences are involved in the deals.
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Sponsorship
/ 9 months agoDos Equis Expands College Football Commitment
New ad spots and tailgating partnership are highlights of new brand initiatives.
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Name Image & Likeness
/ 9 months agoDr Pepper’s ‘Fansville’ Is Back For The 2021 College Football Season
Joe Theismann joins this year's cast
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Name Image & Likeness
/ 9 months agoClemson QB DJ Uiagalelei Lands National TV Commercial with Dr Pepper
The Clemson QB will be in Dr Pepper's "Fansville" campaign
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Name Image & Likeness
/ 10 months agoBuddy Boeheim Lands Cereal Box Deal in Another First of the NIL Era
The Three Wishes campaign is the first traditional ad campaign of the NIL Era.
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Marketing/PR
/ 11 months ago‘Reverse Sponsorship’ Sees Baylor University Buy Naming Rights At Topgolf Waco
This isn't your normal naming rights deal.
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Sponsorship
/ 12 months agoDos Equis Expands College Sports Portfolio With Big Noon Kickoff Sponsorship On FOX Sports
Dos Equis is now the Official Beer Sponsor of the Big Noon Kickoff
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Football
/ 2 years agoDr Pepper Brings Back Fansville And Doubles Tuition Giveaway Program This College Football Season
Dr Pepper is back this college football season as part of its official sponsorship of the College Football Playoff and Presenting...