Finance
Collegiate Athletics Fear Factor: COVID-19 Edition
Many questions still left unanswered in college athletics.
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Governance
/ 5 months agoName, Image & Likeness Meets Title IX
There may be significant Title IX hurdles with NIL legislation.
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Marketing/PR
/ 7 months agoHow Student Athletes Can Prepare to Become Entrepreneurs
This column was originally published on Entrepreneur.com on December 20, 2019. In September, California signed into law a bill that, effective...
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Sponsorship
/ 7 months agoNew Goodyear Blimp Exhibit Unveiled At College Football Hall Of Fame
The Goodyear Blimp’s history with college football dates back to the 1955 Rose Bowl when a request came in from NBC...
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Sponsorship
/ 7 months agoThe Rose Bowl Stadium Signs ‘Official Ginger Beer’ Sponsor
The Rose Bowl Stadium has signed an “Official Ginger Beer” sponsor.
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Governance
/ 7 months agoMarketers Bullish On Monetization Opportunities For NCAA Athletes With NIL Rights
It seems like only a matter of time before student-athletes can begin profiting from their name, image and likeness. But what...
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Football
/ 9 months agoNatural Light Seltzer Debuts College Football Ad Spots
Natural Light Seltzer recently announced a partnership with the Big 12 Conference to become the Official Hard Seltzer of the conference, a...
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Sponsorship
/ 9 months agoHard Seltzer Moves Into College Sports Sponsorship Market
Natural Light Seltzer is being announced as the Official Hard Seltzer of the Big 12 Conference, a first of its kind...
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Sponsorship
/ 10 months agoBuffalo Wild Wings Launches Football Prenup For Fans
Are you concerned about whether your romantic relationship and friendships can weather the football season? Have no fear, the Football Prenup...
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Sponsorship
/ 11 months agoSneak Peek At Dr Pepper’s New ‘Fansville’ College Football Ad Campaign
College football is upon us, which means a new season of Dr Pepper’s parody drama TV show “Fansville” is on the...
