From selecting athletes before the tournaments began to signing athletes after they have big games, brands are approaching NIL different during March Madness.
How Brands Are Using The NCAA Tournament To Strike New NIL Deals
By Kristi DoshPosted on By Kristi DoshPosted on Michigan Announces Co-Branding NIL Initiative With LEARFIELD Allied
By Hannah BeatusPosted on 
This incorporation will allow official partners to combine the University of Michigan’s official marks, logos, and intellectual property with student-athlete NIL activities.
Goodyear Renews Cotton Bowl Title Sponsorship
By Kristi DoshPosted on 
Goodyear renewed its title sponsorship in a multiyear agreement
Dos Equis Sponsors Wedding At Kyle Field On Game Day
By Kristi DoshPosted on 
Dos Equis activated its sponsorship at Texas A&M with a tailgate wedding
DEWALT Dominating the Sidelines of 25 College Football Programs in 2021
By Kristi DoshPosted on 
Teams from five conferences are involved in the deals.
Dos Equis Expands College Football Commitment
By Kristi DoshPosted on 
New ad spots and tailgating partnership are highlights of new brand initiatives.
