By Darian Kelly
The Big 12 Conference has announced a partnership with WWE wrestling for the 2023 Football Championship, scheduled to take place on Saturday, December 2.
By Darian Kelly
Athletes and influencers wield significant social media influence, but a substantial following does not necessarily guarantee robust engagement.
By Kristi Dosh
Fansville is back for a sixth season, and this year Dr Pepper has tapped USC QB Caleb Williams and his mother for the campaign.
By Kristi Dosh By Kristi Dosh
From selecting athletes before the tournaments began to signing athletes after they have big games, brands are approaching NIL different during March Madness.
By Kristi Dosh
This incorporation will allow official partners to combine the University of Michigan’s official marks, logos, and intellectual property with student-athlete NIL activities.
By Kristi Dosh
Goodyear renewed its title sponsorship in a multiyear agreement
By Kristi Dosh
