Governance
Name, Image & Likeness Meets Title IX
There may be significant Title IX hurdles with NIL legislation.
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Marketing/PR
/ 5 months agoHow Student Athletes Can Prepare to Become Entrepreneurs
This column was originally published on Entrepreneur.com on December 20, 2019. In September, California signed into law a bill that, effective...
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Sponsorship
/ 6 months agoNew Goodyear Blimp Exhibit Unveiled At College Football Hall Of Fame
The Goodyear Blimp’s history with college football dates back to the 1955 Rose Bowl when a request came in from NBC...
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Sponsorship
/ 6 months agoThe Rose Bowl Stadium Signs ‘Official Ginger Beer’ Sponsor
The Rose Bowl Stadium has signed an “Official Ginger Beer” sponsor.
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Governance
/ 6 months agoMarketers Bullish On Monetization Opportunities For NCAA Athletes With NIL Rights
It seems like only a matter of time before student-athletes can begin profiting from their name, image and likeness. But what...
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Football
/ 8 months agoNatural Light Seltzer Debuts College Football Ad Spots
Natural Light Seltzer recently announced a partnership with the Big 12 Conference to become the Official Hard Seltzer of the conference, a...
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Sponsorship
/ 8 months agoHard Seltzer Moves Into College Sports Sponsorship Market
Natural Light Seltzer is being announced as the Official Hard Seltzer of the Big 12 Conference, a first of its kind...
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Sponsorship
/ 9 months agoBuffalo Wild Wings Launches Football Prenup For Fans
Are you concerned about whether your romantic relationship and friendships can weather the football season? Have no fear, the Football Prenup...
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Sponsorship
/ 10 months agoSneak Peek At Dr Pepper’s New ‘Fansville’ College Football Ad Campaign
College football is upon us, which means a new season of Dr Pepper’s parody drama TV show “Fansville” is on the...
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Sponsorship
/ 10 months agoUnique Bahamas Bowl Naming Rights Partner Experiences Direct Benefit From Its Deal
Last year, Elk Grove Village, Illinois, home to the largest contiguous industrial park in the United States, decided to place its...
