Football
Dr Pepper Brings Back Fansville And Doubles Tuition Giveaway Program This College Football Season
Dr Pepper is back this college football season as part of its official sponsorship of the College Football Playoff and Presenting Sponsorship of the National Championship...
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Name Image & Likeness
/ 8 months agoThe Time is Coming for Student Athlete Social Media Influencers
As we get closer to student athletes being able to profit from their name, image and likeness, more and more evidence...
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Finance
/ 10 months agoCollegiate Athletics Fear Factor: COVID-19 Edition
Many questions still left unanswered in college athletics.
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Governance
/ 1 year agoName, Image & Likeness Meets Title IX
There may be significant Title IX hurdles with NIL legislation.
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Marketing/PR
/ 1 year agoHow Student Athletes Can Prepare to Become Entrepreneurs
This column was originally published on Entrepreneur.com on December 20, 2019. In September, California signed into law a bill that, effective...
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Sponsorship
/ 1 year agoNew Goodyear Blimp Exhibit Unveiled At College Football Hall Of Fame
The Goodyear Blimp’s history with college football dates back to the 1955 Rose Bowl when a request came in from NBC...
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Sponsorship
/ 1 year agoThe Rose Bowl Stadium Signs ‘Official Ginger Beer’ Sponsor
The Rose Bowl Stadium has signed an “Official Ginger Beer” sponsor.
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Governance
/ 1 year agoMarketers Bullish On Monetization Opportunities For NCAA Athletes With NIL Rights
It seems like only a matter of time before student-athletes can begin profiting from their name, image and likeness. But what...
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Football
/ 1 year agoNatural Light Seltzer Debuts College Football Ad Spots
Natural Light Seltzer recently announced a partnership with the Big 12 Conference to become the Official Hard Seltzer of the conference, a...
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Sponsorship
/ 2 years agoHard Seltzer Moves Into College Sports Sponsorship Market
Natural Light Seltzer is being announced as the Official Hard Seltzer of the Big 12 Conference, a first of its kind...