Name Image & Likeness
Buddy Boeheim Lands Cereal Box Deal in Another First of the NIL Era
The Three Wishes campaign is the first traditional ad campaign of the NIL Era.
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Marketing/PR
/ 2 months ago‘Reverse Sponsorship’ Sees Baylor University Buy Naming Rights At Topgolf Waco
This isn't your normal naming rights deal.
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Sponsorship
/ 2 months agoDos Equis Expands College Sports Portfolio With Big Noon Kickoff Sponsorship On FOX Sports
Dos Equis is now the Official Beer Sponsor of the Big Noon Kickoff
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Football
/ 10 months agoDr Pepper Brings Back Fansville And Doubles Tuition Giveaway Program This College Football Season
Dr Pepper is back this college football season as part of its official sponsorship of the College Football Playoff and Presenting...
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Name Image & Likeness
/ 11 months agoThe Time is Coming for Student Athlete Social Media Influencers
As we get closer to student athletes being able to profit from their name, image and likeness, more and more evidence...
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Finance
/ 1 year agoCollegiate Athletics Fear Factor: COVID-19 Edition
Many questions still left unanswered in college athletics.
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Governance
/ 2 years agoName, Image & Likeness Meets Title IX
There may be significant Title IX hurdles with NIL legislation.
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Marketing/PR
/ 2 years agoHow Student Athletes Can Prepare to Become Entrepreneurs
This column was originally published on Entrepreneur.com on December 20, 2019. In September, California signed into law a bill that, effective...
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Sponsorship
/ 2 years agoNew Goodyear Blimp Exhibit Unveiled At College Football Hall Of Fame
The Goodyear Blimp’s history with college football dates back to the 1955 Rose Bowl when a request came in from NBC...
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Sponsorship
/ 2 years agoThe Rose Bowl Stadium Signs ‘Official Ginger Beer’ Sponsor
The Rose Bowl Stadium has signed an “Official Ginger Beer” sponsor.