In a landmark sponsorship deal with cultural significance, Vilore Foods announced that Jumex—the Mexican juice and nectar brand recognized for its iconic blue can—is now…
LSU gymnast Livvy Dunne has continued to solidify her presence in the name, image, and likeness space, this time by promoting Vuori’s newest activewear line….
Texas Tech softball star NiJaree Canady has agreed to an exclusive multi-year name, image and likeness and professional equipment deal with Easton softball. The Red…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.