Sneak Peek At Dr Pepper’s New ‘Fansville’ College Football Ad Campaign

College football is upon us, which means a new season of Dr Pepper’s parody drama TV show “Fansville” is on the...

Unique Bahamas Bowl Naming Rights Partner Experiences Direct Benefit From Its Deal

Last year, Elk Grove Village, Illinois, home to the largest contiguous industrial park in the United States, decided to place its...

Coca-Cola Unveils New NFL And College Football Packaging

As the “Share a Coke” campaign enters its sixth year, Coca-Cola is debuting new labels on 20 oz. bottles of Coke...

Uber Eats Sponsorship Activation Includes Plenty Of Consumer Deals For March Madness

In its first year as the “Official Delivery Company” of the NCAA, Uber Eats is rolling out new ad spots and...

Buffalo Wild Wings Introduces ‘Jewel Stool’ And Other Activations For March Madness

Enter its seventh year as an NCAA sponsor, Buffalo Wild Wings has multiple activations for March Madness, including new ad spots,...

Under Armour Creates New Gear For Partner Schools During March Madness

To celebrate having a record 29 teams—12 women’s and 17 men’s—selected for the postseason basketball tournaments, Under Armour is unveiling special...