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Sponsorship
/ 3 years agoSneak Peek At Dr Pepper’s New ‘Fansville’ College Football Ad Campaign
College football is upon us, which means a new season of Dr Pepper’s parody drama TV show “Fansville” is on the...
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Sponsorship
/ 3 years agoUnique Bahamas Bowl Naming Rights Partner Experiences Direct Benefit From Its Deal
Last year, Elk Grove Village, Illinois, home to the largest contiguous industrial park in the United States, decided to place its...
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Sponsorship
/ 3 years agoCoca-Cola Unveils New NFL And College Football Packaging
As the “Share a Coke” campaign enters its sixth year, Coca-Cola is debuting new labels on 20 oz. bottles of Coke...
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Basketball
/ 3 years agoUber Eats Sponsorship Activation Includes Plenty Of Consumer Deals For March Madness
In its first year as the “Official Delivery Company” of the NCAA, Uber Eats is rolling out new ad spots and...
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Basketball
/ 3 years agoBuffalo Wild Wings Introduces ‘Jewel Stool’ And Other Activations For March Madness
Enter its seventh year as an NCAA sponsor, Buffalo Wild Wings has multiple activations for March Madness, including new ad spots,...
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Basketball
/ 3 years agoUnder Armour Creates New Gear For Partner Schools During March Madness
To celebrate having a record 29 teams—12 women’s and 17 men’s—selected for the postseason basketball tournaments, Under Armour is unveiling special...