It seems like only a matter of time before student-athletes can begin profiting from their name, image and likeness. But what kind of money can they really make as influencers?
Natural Light Seltzer recently announced a partnership with the Big 12 Conference to become the Official Hard Seltzer of the conference, a first of its kind…
Are you concerned about whether your romantic relationship and friendships can weather the football season? Have no fear, the Football Prenup from Buffalo Wild Wings…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.