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Last Updated on June 7, 2021
Usually, stories about naming rights deals with universities as one of the parties involve a brand paying to put its name on a university stadium, arena, field or court. Today, however, Topgolf Entertainment Group began activating its new three-year partnership with Baylor University that will see Baylor paying for naming rights at Topgolf Waco.
Click here to keep reading my story on this over on Forbes
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