‘Reverse Sponsorship’ Sees Baylor University Buy Naming Rights At Topgolf Waco

Last Updated on June 7, 2021

Usually, stories about naming rights deals with universities as one of the parties involve a brand paying to put its name on a university stadium, arena, field or court. Today, however, Topgolf Entertainment Group began activating its new three-year partnership with Baylor University that will see Baylor paying for naming rights at Topgolf Waco.

Click here to keep reading my story on this over on Forbes

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