Last Updated on June 7, 2021
Usually, stories about naming rights deals with universities as one of the parties involve a brand paying to put its name on a university stadium, arena, field or court. Today, however, Topgolf Entertainment Group began activating its new three-year partnership with Baylor University that will see Baylor paying for naming rights at Topgolf Waco.
Author
Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more
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