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‘Reverse Sponsorship’ Sees Baylor University Buy Naming Rights At Topgolf Waco

This isn’t your normal naming rights deal.

Baylor University branding at Topgolf Waco

Last Updated on June 7, 2021

Usually, stories about naming rights deals with universities as one of the parties involve a brand paying to put its name on a university stadium, arena, field or court. Today, however, Topgolf Entertainment Group began activating its new three-year partnership with Baylor University that will see Baylor paying for naming rights at Topgolf Waco.

Click here to keep reading my story on this over on Forbes


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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