By Kristi Dosh
In a landmark sponsorship deal with cultural significance, Vilore Foods announced that Jumex—the Mexican juice and nectar brand recognized for its iconic blue can—is now…
By Kristi Dosh By Kristi Dosh
In his first season as the head coach at Colorado, Deion Sanders, known as “Coach Prime,” has already made quite the impact. The Buffaloes are…
By Kristi Dosh By Kristi Dosh
Coach Prime is out of the hottest names in college football this year, so it’s no surprise that brands are knocking on his door.
By Kristi Dosh By Kristi Dosh
Goodyear renewed its title sponsorship in a multiyear agreement
By Kristi Dosh By Kristi Dosh
Dos Equis activated its sponsorship at Texas A&M with a tailgate wedding
By Kristi Dosh By Kristi Dosh
New ad spots and tailgating partnership are highlights of new brand initiatives.
By Kristi Dosh
