In his first season as the head coach at Colorado, Deion Sanders, known as “Coach Prime,” has already made quite the impact. The Buffaloes are…
Coach Prime is out of the hottest names in college football this year, so it’s no surprise that brands are knocking on his door.
Goodyear renewed its title sponsorship in a multiyear agreement
Dos Equis activated its sponsorship at Texas A&M with a tailgate wedding
New ad spots and tailgating partnership are highlights of new brand initiatives.
Joe Theismann joins this year’s cast
This isn’t your normal naming rights deal.
Dos Equis is now the Official Beer Sponsor of the Big Noon Kickoff
Dr Pepper is back this college football season as part of its official sponsorship of the College Football Playoff and Presenting Sponsorship of the National…
Many questions still left unanswered in college athletics.