In his first season as the head coach at Colorado, Deion Sanders, known as “Coach Prime,” has already made quite the impact. The Buffaloes are…
What’s in Deion Sanders’s Contract?
By Kristi DoshPosted on By Kristi DoshPosted on Coach Prime Launching New Sunglasses with Blenders Eyewear
By Kristi DoshPosted on 
Coach Prime is out of the hottest names in college football this year, so it’s no surprise that brands are knocking on his door.
Goodyear Renews Cotton Bowl Title Sponsorship
By Kristi DoshPosted on 
Goodyear renewed its title sponsorship in a multiyear agreement
Dos Equis Sponsors Wedding At Kyle Field On Game Day
By Kristi DoshPosted on 
Dos Equis activated its sponsorship at Texas A&M with a tailgate wedding
Dos Equis Expands College Football Commitment
By Kristi DoshPosted on 
New ad spots and tailgating partnership are highlights of new brand initiatives.
Dr Pepper’s ‘Fansville’ Is Back For The 2021 College Football Season
By Kristi DoshPosted on 
Joe Theismann joins this year’s cast
‘Reverse Sponsorship’ Sees Baylor University Buy Naming Rights At Topgolf Waco
By Kristi DoshPosted on 
This isn’t your normal naming rights deal.
Dos Equis Expands College Sports Portfolio With Big Noon Kickoff Sponsorship On FOX Sports
By Kristi DoshPosted on 
Dos Equis is now the Official Beer Sponsor of the Big Noon Kickoff
Dr Pepper Brings Back Fansville And Doubles Tuition Giveaway Program This College Football Season
By Kristi DoshPosted on 
Dr Pepper is back this college football season as part of its official sponsorship of the College Football Playoff and Presenting Sponsorship of the National…
Collegiate Athletics Fear Factor: COVID-19 Edition
By KC SmurthwaitePosted on 
Many questions still left unanswered in college athletics.
