This isn’t your normal naming rights deal.
‘Reverse Sponsorship’ Sees Baylor University Buy Naming Rights At Topgolf Waco
By Kristi DoshPosted on By Kristi DoshPosted on Is the Future of Facility Naming Rights Deals in Non-Exclusive Sponsorships and E-Sports?
By Austin PertPosted on 
Fans are used to naming rights deals placing corporate names on stadiums and arenas. AT&T Field, Sofi Stadium and Citi Field are some of the…
BCS Facilities Roundup – Feb 2020
By Kristi DoshPosted on 
The latest news and notes.
Can Louisville Recoup Naming Rights Settlement With A New Deal?
By Kristi DoshPosted on 
The University of Louisville Athletic Association announced it has reached a $9.5 million settlement with Papa John’s founder John Schnatter to end the naming rights…
New Mexico Secures Naming Rights Deal for Arena
By Kristi DoshPosted on 
The University of New Mexico announced it has a new naming rights partner for University Arena, also known as “The Pit.” Great day for the…
Sold: Naming Rights for Houston’s New Football Stadium
By Kristi DoshPosted on 
Rendering of TDECU Stadium at University of Houston (photo credit: University of Houston) When University of Houston plays its first football game in its new on-campus stadium on…
How much are college athletic facility naming rights worth?
By Kristi DoshPosted on 
UPDATE: Boise State’s new naming rights deal with Albertsons was unintentionally omitted. It has been added, which has changed the average annual values in the…
