Last Updated on September 24, 2020
Dr Pepper is back this college football season as part of its official sponsorship of the College Football Playoff and Presenting Sponsorship of the National Championship Trophy through 2026. Highlights of this season’s activations include Season 3 of Fansville as part of its advertising campaign and doubling of its tuition giveaway program.
Asked how Dr Pepper stayed nimble and adjusted to the uncertainty of this college football season, Andrew Springate, CMO for Keurig Dr Pepper, said…
Author
Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more
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