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Business of College Sports®
  • Home
  • About
  • The Book
  • Podcasts
    • Business of College Sports Podcast
    • The Players’ Platform Podcast
    • Game Face Podcast with Linktree
  • Finances
    • Bowl Championship Series Payouts
      • 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts
      • 2015-16 CFP Payouts
    • College Football Playoff Payouts 2025-2026
      • 2016-17 CFP Payouts
      • 2017-18 CFP Payouts
      • 2018-19 CFP Payouts
      • 2019-20 CFP Payouts
      • 2020-2021 CFP Payouts
      • 2021-22 CFP Payouts
      • 2022-23 CFP Payouts
    • NCAA Revenue & Payouts
      • NCAA Revenue & Payouts
      • 2021 March Madness Payouts Impacted by 2020
    • Conference TV Contracts
  • Trackers
    • NIL by State
    • High School NIL Rules
    • Directory: NIL Directors and Staff
    • NIL Policies by Institution
    • NIL Marketplaces for Student Athletes
    • NIL Collectives
    • NIL Agents
    • Athlete Agent Requirements by State
    • NIL Attorney Directory
    • Car Deals for Student Athletes
    • Student Athlete Podcasts and Paid Guest Series
    • DI Sports Cut
  • Sports Law
    • Tracker: Current Legal Challenges
    • Compare: Sports Law Programs
    • Top Sports Law Programs
    • Sports Law Journals: Index and Submission Guidelines
    • Athlete Agent Requirements by State
    • NIL Attorney Directory
  • NIL
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KC Smurthwaite

2 posts

KC Smurthwaite, M.Ed is a former collegiate student-athlete, coach and now athletic administrator. He has 10+ years in the collegiate sports industry in a variety of leadership roles. He is a two-time national REEHER Fundraiser of the Year and is currently the Senior Associate Athletic Director for External Affairs at Southern Utah University. Feel free to give KC a follow on Twitter @KcSmurthwaite or reach him via email, kcs@suu.edu

Finance

Trust The Process 2.0: Cutting Expenses in College Athletics for Long-Term Success

KC Smurthwaite By KC SmurthwaiteFebruary 11, 20215 min read
Trust%20The%20Process%202.0:%20Cutting%20Expenses%20in%20College%20Athletics%20for%20Long-Term%20SuccessTrust The Process 2.0: Cutting Expenses in College Athletics for Long-Term Success

What if Sam Hinkie became an Athletic Director? Trust The Process. It was unique, it was new and in a 2020 weird way—it worked. It…

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KC Smurthwaite By KC Smurthwaite
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Collegiate Athletics Fear Factor: COVID-19 Edition

KC Smurthwaite By KC SmurthwaiteJuly 2, 20206 min read
Collegiate%20Athletics%20Fear%20Factor:%20COVID-19%20EditionCollegiate Athletics Fear Factor: COVID-19 Edition

Many questions still left unanswered in college athletics.

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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.

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  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
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Recent Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
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