After collapsing during a game due to heart inflammation, Keyontae Johnson was inspired to partner with Heartfelt and champion early screenings.
A NIL Deal From The Heart: Keyontae Johnson Partners With Heartfelt
By Darian KellyPosted on By Darian KellyPosted on The Popeyes Meme Kid, Dieunerst Collin, Returns For Super Bowl Promo
By Darian KellyPosted on 
The ad will continue Collin’s remarkable NIL campaign, which has already included a billboard in East Orange, New Jersey.
Outback Steakhouse and Elon Defensive Lineman Partner to Support Fighting Pretty
By Darian KellyPosted on 
Elon defensive lineman Jon Seaton is helping organize an event to benefit the organization that helped his mother, Carole Seaton, battle breast cancer.
WWE Announces Its Third “Next In Line” NIL Class
By Darian KellyPosted on 
With its recently announced 15-member class, the “Next In Line” NIL program has signed a total of 46 athletes since its launch in December 2021.
MarketPryce Joins Forces With Seven University of Arizona Women’s Teams
By Darian KellyPosted on 
This partnership is MarketPryce’s first agreement with an athletic department and includes an NIL deal with the G.O.A.T. Fuel brand.
The Massachusettes Collective Supports Animal Welfare Through NIL Deal
By Darian KellyPosted on 
Atlantic 10 Player of the Year Sam Breen partnered with the collective to release a line of signature dog treats called “Turbo’s Treats.”
High-Speed Internet Company Partners With Oklahoma State Softball
By Darian KellyPosted on 
Bluepeak, a Denver-based internet company, has established NIL deals with each college athlete on the Cowgirls’ 2023 roster.
Dieunerst Collin, Star of Iconic Meme, Signs NIL Deal With Popeyes
By Darian KellyPosted on The Popeyes’ Kid has gone viral once again, this time for an NIL deal with the New Orleans-style brand.
The Varsity Collective Launches Two Podcasts in Collaboration With Amaze Media Labs
By Darian KellyPosted on 
Wisconsin legends Sam Dekker, Joe Thomas and Annie Thomas will lead the podcasts, which aim to give fans an inside look at Wisconsin athletics.
Q&A: Discussing the Future of NIL With Seton Hall University Sports Law Professor Robert Boland, Esq.
By Darian KellyPosted on 
In this interview, Boland discusses NIL’s impact on bowl games and the College Football Playoff, the idea of “pay for play,” NIL’s intersection with streaming services and more.
