Deion “Coach Prime” Sanders recently filed for four trademarks, and as he grows his brand, he’s teaching his players important NIL lessons.
Travis Hunter was building a solid NIL portfolio at Jackson State, but his first few weeks playing for Colorado have only upped his NIL value.
Shedeur Sanders is positioned to dominate NIL, and he’s already racked up a number of NIL firsts.
University of Colorado head football coach Deion Sanders is drastically changing the college sports landscape.
The University of Tennessee’s Volunteer Club has joined a short list of NIL collectives that have entered the alcoholic beverage industry as a way to bolster attention and funds in support of its college athletes.
This collaboration represents a pivotal moment in Kentucky athletics, allowing Kentucky fans to connect with past and present athletes while allowing college athletes to earn compensation through NIL.
The Lady Bruins are taking an 11-day ‘history-making’ international exhibition tour from Senegal to Germany, and Christeen Iwuala used her NIL deal to promote high-quality sleep.
With a percentage of the profits going to Collective-inspired initiatives, each beer will aim to be a gameday tailgate staple.
Although the deal’s details have not been released, the men’s basketball team will endorse Gallery Furniture Store and attend Gallery Furniture events on social media.
The CW Network has secured exclusive rights to broadcast 50 games through the 2026-27 season. This marks the first time the network will feature college sports on its platform.