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Business of College Sports®
  • Home
  • About
  • The Book
  • Podcasts
    • Business of College Sports Podcast
    • The Players’ Platform Podcast
    • Game Face Podcast with Linktree
  • Finances
    • Bowl Championship Series Payouts
      • 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts
      • 2015-16 CFP Payouts
    • College Football Playoff Payouts 2025-2026
      • 2016-17 CFP Payouts
      • 2017-18 CFP Payouts
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      • 2021 March Madness Payouts Impacted by 2020
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    • Directory: NIL Directors and Staff
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  • Contact

Darian Kelly

187 posts

Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

Basketball Name Image & Likeness

Paige Bueckers Looks to Redefine NIL Through Newest Apparel Deal

Darian Kelly By Darian KellyDecember 6, 20243 min read
Paige%20Bueckers%20Looks%20to%20Redefine%20NIL%20Through%20Newest%20Apparel%20DealPaige Bueckers Looks to Redefine NIL Through Newest Apparel Deal

Paige Bueckers keeps adding to her impressive list of name, image, and likeness partnerships. The UConn star’s latest collaboration is with Round21, a lifestyle brand…

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Darian Kelly By Darian Kelly
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Basketball Name Image & Likeness

Miami’s Cavinder Twins Become First College Athletes to Partner with GHOST

Darian Kelly By Darian KellyNovember 20, 20242 min read
Miami’s%20Cavinder%20Twins%20Become%20First%20College%20Athletes%20to%20Partner%20with%20GHOSTMiami’s Cavinder Twins Become First College Athletes to Partner with GHOST

Lifestyle-focused sports nutrition brand GHOST made a splash in the name, image, and likeness arena by teaming up with Haley and Hanna Cavinder from the…

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Darian Kelly By Darian Kelly
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Basketball Name Image & Likeness

High School Basketball Star Bella Hines Signs NIL Deal With Jordan Brand

Darian Kelly By Darian KellyNovember 18, 20242 min read
High%20School%20Basketball%20Star%20Bella%20Hines%20Signs%20NIL%20Deal%20With%20Jordan%20BrandHigh School Basketball Star Bella Hines Signs NIL Deal With Jordan Brand

LSU women’s basketball commit Isabella “Bella” Hines has signed a name, image, and likeness deal with Jordan Brand, becoming the only active high school basketball…

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Darian Kelly By Darian Kelly
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Television

JuJu Watkins Set to Star and Produce Upcoming NBC & Peacock Docuseries

Darian Kelly By Darian KellyNovember 17, 20242 min read
JuJu%20Watkins%20Set%20to%20Star%20and%20Produce%20Upcoming%20NBC%20&%20Peacock%20DocuseriesJuJu Watkins Set to Star and Produce Upcoming NBC & Peacock Docuseries

USC women’s basketball star JuJu Watkins can now add the title of documentary producer to her already impressive list of business ventures off the basketball…

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Darian Kelly By Darian Kelly
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Marketing/PR Name Image & Likeness

Fueling the Future: How Red Bull is Energizing NIL Deals Across College Sports

Darian Kelly By Darian KellyNovember 14, 20247 min read
Fueling%20the%20Future:%20How%20Red%20Bull%20is%20Energizing%20NIL%20Deals%20Across%20College%20SportsFueling the Future: How Red Bull is Energizing NIL Deals Across College Sports

Red Bull, one of the world’s leading energy drink brands, is partnering with some of the most exciting college athletes. Living up to its mission…

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Darian Kelly By Darian Kelly
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Social Media Olympic Sports

Livvy Dunne Teams up With Jake Paul’s Personal Care Brand, W, as Co-Owner

Darian Kelly By Darian KellyNovember 4, 20242 min read
Livvy%20Dunne%20Teams%20up%20With%20Jake%20Paul’s%20Personal%20Care%20Brand,%20W,%20as%20Co-OwnerLivvy Dunne Teams up With Jake Paul’s Personal Care Brand, W, as Co-Owner

As superstar gymnast Livvy Dunne enters her final season with the LSU Tigers, she continues to explore new ways to expand her brand. Dunne recently…

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Darian Kelly By Darian Kelly
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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.

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Latest Posts

  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
  • Five Strategies to Recruit and Retain College Athletes
  • College Athletic Departments Are Adding a New Line to the Facilities Budget: Game-Day Internet
  • Sports Betting Is Now a Fixture in College Athletics
  • Auburn Athletes Will Land NIL Deals to Promote the Aflac Kickoff Game

Recent Posts

  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
  • Five Strategies to Recruit and Retain College Athletes
  • College Athletic Departments Are Adding a New Line to the Facilities Budget: Game-Day Internet
  • Sports Betting Is Now a Fixture in College Athletics
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