By Darian Kelly
The collaboration features a media investment of 90 percent in women’s sports, focused on expanding game highlights, branded content, and features across the ESPN networks.
By Darian Kelly By Darian Kelly
Maui Ahuna, previously a player on the Kansas Jayhawks, has already secured a NIL deal with a Tennessee staple.
By Darian Kelly By Darian Kelly
The Lady Sooners are number one in the Big 12 conference and the positive momentum has continued off the court with NIL.
By Darian Kelly By Darian Kelly
Mark Koesterer chats with BCS about the importance of NIL education, the importance of The Players NIL Five Pillars, college athletes relationship with brands and NIL for all.
By Darian Kelly By Darian Kelly
After collapsing during a game due to heart inflammation, Keyontae Johnson was inspired to partner with Heartfelt and champion early screenings.
By Darian Kelly By Darian Kelly
The ad will continue Collin’s remarkable NIL campaign, which has already included a billboard in East Orange, New Jersey.
By Darian Kelly By Darian Kelly
Elon defensive lineman Jon Seaton is helping organize an event to benefit the organization that helped his mother, Carole Seaton, battle breast cancer.
By Darian Kelly By Darian Kelly
With its recently announced 15-member class, the “Next In Line” NIL program has signed a total of 46 athletes since its launch in December 2021.
By Darian Kelly By Darian Kelly
This partnership is MarketPryce’s first agreement with an athletic department and includes an NIL deal with the G.O.A.T. Fuel brand.
By Darian Kelly By Darian Kelly
Atlantic 10 Player of the Year Sam Breen partnered with the collective to release a line of signature dog treats called “Turbo’s Treats.”
By Darian Kelly
