Livvy Dunne Teams up With Jake Paul’s Personal Care Brand, W, as Co-Owner
By Darian Kelly
Last Updated on November 4, 2024
As superstar gymnast Livvy Dunne enters her final season with the LSU Tigers, she continues to explore new ways to expand her brand. Dunne recently entered a new ownership venture with influencer Jake Paul and his personal care brand, W, with Walmart. WWD first broke the story. She will join MMA champion Sean O’Malley and female hip-hop star Rubi Rose as brand “champions.”
Dunne shared the news on Instagram, where she can be seen showcasing W products in an aisle at a Walmart and demonstrating her illustrious gymnastic skills. W’s products target Generation Z and feature products such as body wash and deodorant. Dunne has expressed tremendous praise for Paul and his journey as an influencer and strong motivator to join the W team.
“Seeing how passionate he was in person really made me want to work with him,” Dunne told WWD. “I know [Paul] grew up as an influencer and has always been in the spotlight, but he’s truly proven himself in other areas and shown that you can be successful beyond just being an influencer.”
The pairing of Dunne and Paul seems like a no-brainer, given that they have strategically used the internet and social media to elevate their brands tenfold. Dunne has over 13 million followers across Instagram and TikTok. Paul built his career as a YouTuber and now has transitioned into the realm of boxing, with an upcoming match against boxing legend Mike Tyson scheduled to be streamed on Netflix on November 15th.
W joins the list of other heralded brands that Dunne has left her imprint on. She has secured partnerships with American Eagle, Nautica, Vuori, Leaf Trading Cards, Cactus AI, Motorola, and Passes. She has also built the NIL Fund to help guide the next generation of athletes in making an impact in name, image, and likeness, and beyond. Dunne was also featured on the Amazon Prime Video docuseries called “The Money Game.” By establishing an NIL fund for athletes to build their own NIL portfolios, Dunne demonstrates her commitment to empowering the next generation. Dunne has reshaped what is possible in the athlete-influencer space, inspiring athletes to leverage their brands as influencers and owners.
