College Stars Livvy Dunne and Luther Burden Star in Nautica’s Fall Campaign
Last Updated on August 23, 2024
Nautica is embracing the energy of campus life with a fresh campaign titled Nautica New Legends Fall 24, featuring two of America’s most exciting NCAA athletes. Leading the way is Livvy Dunne, a gymnast from Louisiana State University, who has become a social media sensation with over 15 million followers. Dunne’s influence extends beyond the gymnastics mat, making her the most followed college athlete across all platforms.
Joining Livvy is Luther Burden III, the electrifying First-Team All-SEC wide receiver from Mizzou. Known for his exceptional speed and playmaking skills, Luther’s dynamic presence has attracted attention from major brands seeking to align with his rising stardom. In the Nautica campaign, Luther joins Dunne to showcase the brand’s latest collegiate styles, bringing his athletic prowess and charisma to the forefront.
Beyond Nautica, Luther has secured other significant name, image, and likeness partnerships, further solidifying his status as one of college football’s most marketable athletes. His growing influence in the NIL space reflects his exceptional talent and appeal, making him a key figure in the intersection of sports and brand marketing.
The campaign, set against the vibrant backdrop of a school football field and locker room, captures the spirit and essence of Nautica, displaying pieces intended to appeal to students. Dunne and Burden showcase the brand’s latest campus-ready styles, which include a variety of polos, sweaters, shirts, jackets, and more. Each piece reflects Nautica’s commitment to quality, functionality, and timeless design, ensuring students stay stylish and comfortable throughout the school year.
“I’m so excited and honored to be a part of the New Legends campaign for Nautica. As a student-athlete, I know the importance of feeling confident and comfortable, both in and outside of the gym” Dunne said.
Dunne said that her values of quality, functionality, and timelessness deeply resonate with the values of Nautica’s brand. Nautica became the latest sponsor of Livvy back in February, adding to her list of big-name brands such as Vuori, American Eagle, Forever 21, and Sports Illustrated.
With Livvy and Luther at the forefront, Nautica’s Fall 2024 campaign is set to inspire a new generation, bringing the brand’s iconic style to the forefront of collegiate fashion. By aligning with these rising stars, Nautica taps into its wide-reaching appeal, reinforcing the brand’s presence in the collegiate market while showcasing the energy and spirit of college athletes.
