There’s been a sharp uptick in the number of brands utilizing group licensing to scale their campaigns for gaming tournaments, hair color products, music videos and more.
University of Mississippi Athletes Kick Off May With Day of Service
Over a dozen Ole Miss student-athletes spanning the program’s football, men’s and women’s basketball, baseball and women’s volleyball teams joined forces to help the Mid-South Food Bank as part of the Meals Up initiative with Feeding America.
How Much Did Schools Make from EA Sports’s NCAA Football Previously?
EA Sports is bringing back its college football video game, and this time athletes will be paid for their NIL. How much did these games generate before?
Q & A: Antoine Burrell, Founder of B.E. Collective + Sports Marketing Agency
BE Collective + is a sports marketing agency that facilitates partnerships and bridges the gap for HBCU student-athletes to utilize NIL and corporate connections.
MarketPryce Team Continues MP Campus Tour With UVA Visit
This partnership includes 50 University of Virginia athletes across various sports, including football, women’s basketball, women’s swim and dive, baseball, softball and women’s lacrosse.
Kristi Dosh Joins Forces with Leah Clapper’s NIL Island
Business of College Sports founder Kristi Dosh is now a partner in NIL Island, founded by former student athlete Leah Clapper.
Five Takeaways From Big Ten Commissioner Tony Petitti’s Introductory Press Conference
Petitti inherits a conference that has established its dominance in an ever-shifting college sports landscape and brings experience from college sports, the MLB and TV networks.
Keller Williams Expands Unique NIL Offering To All College Athletes Through Opendorse
After success with BYU student athletes last year, Keller Williams is now expanding its unique NIL program to all student athletes through Opendorse.
How NAIA Institutions Can Increase NIL Support
NAIA institutions and student athletes are often neglected in the NIL conversation despite their large number and overall impact on the community.
Alexis Ewing Partners With College HUNKS to Become First Maryland High School Athlete to Sign a NIL Deal
Ewing signed a name, image and likeness deal with College HUNKS that will also provide internship and other professional opportunities.