By Kristi DoshPosted on 
There’s been a sharp uptick in the number of brands utilizing group licensing to scale their campaigns for gaming tournaments, hair color products, music videos and more.
By John RikerPosted on 
Over a dozen Ole Miss student-athletes spanning the program’s football, men’s and women’s basketball, baseball and women’s volleyball teams joined forces to help the Mid-South Food Bank as part of the Meals Up initiative with Feeding America.
By Kristi DoshPosted on 
EA Sports is bringing back its college football video game, and this time athletes will be paid for their NIL. How much did these games generate before?
By Darian KellyPosted on 
BE Collective + is a sports marketing agency that facilitates partnerships and bridges the gap for HBCU student-athletes to utilize NIL and corporate connections.
By Darian KellyPosted on 
This partnership includes 50 University of Virginia athletes across various sports, including football, women’s basketball, women’s swim and dive, baseball, softball and women’s lacrosse.
By Kristi DoshPosted on 
Business of College Sports founder Kristi Dosh is now a partner in NIL Island, founded by former student athlete Leah Clapper.
By John RikerPosted on 
Petitti inherits a conference that has established its dominance in an ever-shifting college sports landscape and brings experience from college sports, the MLB and TV networks.
By Kristi DoshPosted on 
After success with BYU student athletes last year, Keller Williams is now expanding its unique NIL program to all student athletes through Opendorse.
By Kyle FergusonPosted on 
NAIA institutions and student athletes are often neglected in the NIL conversation despite their large number and overall impact on the community.
By Darian KellyPosted on 
Ewing signed a name, image and likeness deal with College HUNKS that will also provide internship and other professional opportunities.
