By Darian Kelly
As we approach the fourth anniversary of name, image, and likeness, let’s examine the rise of its $1 billion-plus economy. This past year has brought…
By Darian Kelly
College football fans and video game enthusiasts alike are waiting for the release of EA Sports’ College Football 26. Last month, EA Sports announced that…
By Darian Kelly
Alijah Arenas, the son of three-time NBA All-Star Gilbert Arenas, is making big moves in the NIL space before he ever steps onto a college…
By Darian Kelly
LSU gymnastics star and social media sensation Livvy Dunne is taking her partnership with Accelerator Active Energy to the next level with the launch of…
By Darian Kelly
High School basketball star and social media sensation Eli Ellis is the latest athlete to join Under Armour’s emerging name, image, and likeness roster. Ellis…
By Darian Kelly By Darian Kelly
As Paige Bueckers gears up for her final NCAA tournament run, she’s not just chasing UConn’s 12th national title—she’s closing the book on one of…
By Darian Kelly
