WWE has launched the fifth installment of its name, image, and likeness “Next In Line” program featuring 12 new collegiate athletes. This latest class features…
After a turbulent season that ended with a narrow entry into the NCAA Tournament, North Carolina head coach Hubert Davis followed through on promises to…
Adidas has continued to stay ahead of the curve in identifying up-and-coming talent in basketball through name, image, and likeness initiatives. The global sports apparel…
College Football fans rejoice! EA Sports has revealed the cover athletes for EA Sports College Football 26. Ohio State wide receiver Jeremiah Smith and Alabama…
Texas A&M quarterback Marcel Reed is taking name, image, and likeness to new heights … literally, with his recent partnership with ENG Aviation Group. Although…
Syracuse head football coach Fran Brown has become the first coach to sign with Network, a sports marketing agency. While high school and collegiate athletes…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.