BE Collective + is a sports marketing agency that facilitates partnerships and bridges the gap for HBCU student-athletes to utilize NIL and corporate connections.
Keller Williams Expands Unique NIL Offering To All College Athletes Through Opendorse
After success with BYU student athletes last year, Keller Williams is now expanding its unique NIL program to all student athletes through Opendorse.
Alexis Ewing Partners With College HUNKS to Become First Maryland High School Athlete to Sign a NIL Deal
Ewing signed a name, image and likeness deal with College HUNKS that will also provide internship and other professional opportunities.
The Cavinder Twins Take Content Creation Beyond NIL With New Media Partnership
The Cavinder Twins have taken advantage of NIL since its inception, and now they’re taking their momentum beyond graduation to continue their career in content creation.
Pepsi Pairs New NIL Deals with Wisconsin Pouring Rights Renewal
Pepsi-Cola of Madison has renewed its sponsorship with Wisconsin Athletics as an Official Partner of the Wisconsin Badgers through the 2028-29 season. While pouring rights…
Female Gymnasts Are Proving to be Particularly Successful in NIL
Some of the top-performing female gymnasts in college athletics are also at the top of their game when it comes to NIL.
Settlemier’s Jackets Partners With Oregon Basketball Star Jackson Shelstad
The idea behind the partnership is rooted in the belief that premier athletes deserve the best trophy jackets and aligns a local apparel brand with one of Oregon’s most distinguished basketball players.
Breaking Down the Trends and Stats to Know From SponsorUnited’s NIL Report
SponsorUnited put together a report on NIL marketing for the 2022-23 season based on each sport’s respective season.
Hollywood Taps Into Student Athletes at Scale for Movie Promotion
Focus Features engaged more than 1,000 college and high school student athletes through NIL deals in March to promote Woody Harrelson’s latest comedy, Champions.
Cashing In: The Debate Over Paying College Athletes
NIL is here, but who’s making money and what are the potential pitfalls? From high school to college, we tackled all of it on IMPACT x Nightline.