Kapsul Tech, a Canadian research and science company, has announced an NIL sponsorship deal with University of Houston star Defensive Lineman Nelson Ceaser.
University of Kentucky standout freshman basketball player Justin Edwards is the first athlete to ink an NIL deal with Klutch Athletics by New Balance.
Haley Cavinder is returning to basketball in 2024 without her twin sister Hanna on the court beside her. But, they still have a lot more planned for the Cavinder Twins brand!
Panini America, a sports collectibles company, has announced a collaboration with volleyball star Lexi Rodriguez, its first ever female NIL partner athlete.
The state of Texas is setting a new precedent within the NIL space. Lone Star NIL, the country’s first statewide NIL marketplace, is offering exclusive deals for homegrown college athletes that attend Texas-based colleges and universities.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.