Through the deal, Johnson will appear on Panini’s trading cards and other memorabilia and join a roster that includes top-five NBA Draft picks Ausar and Amen Thompson and Dallas Mavericks star Luka Doncic.
The Basepath Wallet lets college athletes capitalize on NIL opportunities and provides the necessary resources to obtain financial freedom along their journey.
BE Collective + is a sports marketing agency that facilitates partnerships and bridges the gap for HBCU student-athletes to utilize NIL and corporate connections.
The Cavinder Twins have taken advantage of NIL since its inception, and now they’re taking their momentum beyond graduation to continue their career in content creation.
Pepsi-Cola of Madison has renewed its sponsorship with Wisconsin Athletics as an Official Partner of the Wisconsin Badgers through the 2028-29 season. While pouring rights…
The idea behind the partnership is rooted in the belief that premier athletes deserve the best trophy jackets and aligns a local apparel brand with one of Oregon’s most distinguished basketball players.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.