Iowa superstar Caitlyn Clark has a new cereal that will be available in select Hy-Vee stores soon. Proceeds will benefit the Caitlin Clark Foundation.
Several players in the College Football National Championship signed NIL deals as a result of their heroics this season. Learn about their deals!
NIL has given student athletes the ability to earn money during college, which has many delaying their entry into pro sports.
Colorado star football player Travis Hunter recently partnered with FreeForm Sports, a company that creates 3D printed equipment for athletes.
Over 300 college athletes were gifted name, image, and likeness products through MarketPryce’s Season of Gifting Campaign.
Alabama QB Jalen Milroe used Week 2 adversity to grow the LANK brand, taking it all the way to the Rose Bowl in Pasadena.
A new collection of officially licensed merchandise signed by players from Georgia, Michigan, and Tennessee is coming to Amazon Fanshop for bowl season.
Caitlin Clark recently inked a significant endorsement deal with Gatorade, solidifying her status as a rising star both on and off the court.
High School basketball player Darryn Peterson continued to inscribe his name in NIL history by becoming the youngest athlete to sign with Fanatics.
Utah’s men’s and women’s basketball teams and women’s gymnasts are the latest to get NIL deals from the Crimson Collective that include free car leases.