The state of Texas is setting a new precedent within the NIL space. Lone Star NIL, the country’s first statewide NIL marketplace, is offering exclusive deals for homegrown college athletes that attend Texas-based colleges and universities.
Heading into their Week 5 matchup, we’re taking a look at how USC QB Caleb Williams and Colorado QB Shedeur Sanders compare when it comes to NIL deals.
We’re looking at some of the country’s top QBs, both on and off the field. From national brands to local car dealerships, they’re inking lots of NIL deals.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.