Softball pitching phenom NiJaree Canady has landed another seven-figure name, image, and likeness deal with Texas Tech, as reported by On3’s Pete Nakos. Canady’s second…
Adidas has continued to stay ahead of the curve in identifying up-and-coming talent in basketball through name, image, and likeness initiatives. The global sports apparel…
LSU gymnastics star and social media sensation Livvy Dunne is taking her partnership with Accelerator Active Energy to the next level with the launch of…
LSU gymnast Livvy Dunne has continued to solidify her presence in the name, image, and likeness space, this time by promoting Vuori’s newest activewear line….
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.