Athletes and influencers wield significant social media influence, but a substantial following does not necessarily guarantee robust engagement.
If you’re familiar with the NIL space, the term “NIL Collectives” typically sparks the image of donors and fans supporting Division I football or basketball players, but the 1926 Collective is flipping the script.
For the second straight season, Wrangler Jeans has announced its NIL works, partnering with Ohio State football tight end Cade Stover and Texas volleyball middle blocker Asjia O’Neal.
The Lady Bruins are taking an 11-day ‘history-making’ international exhibition tour from Senegal to Germany, and Christeen Iwuala used her NIL deal to promote high-quality sleep.
“Volleyball in Nebraska” is expected to set an NCAA attendance record, and the time in the spotlight offers new NIL opportunities for the athletes.
Through Honeydew’s specialized telehealth platform, all Florida athletes can now access complimentary skincare services.
Four-time All-American Cameron Brink is the first female basketball athlete to join New Balance with her new NIL deal.
Haley and Hanna Cavinder have debuted their new podcast with Betr called “Twin Talk.”
Nike has been signing both college and high school athletes to NIL deals, and we’re tracking them all.
Although car deals have been more plentiful for male athletes, several female athletes have now inked NIL deals for cars.