Texas Tech softball star NiJaree Canady has agreed to an exclusive multi-year name, image and likeness and professional equipment deal with Easton softball. The Red…
Paige Bueckers keeps adding to her impressive list of name, image, and likeness partnerships. The UConn star’s latest collaboration is with Round21, a lifestyle brand…
Jasmine “Jazzy” Davidson, a five-star University of Southern California girls basketball signee, has entered into a multi-year name, image and likeness shoe deal with Nike….
Women’s college basketball players have been some of the most successful athletes in the name, image, and likeness space, leveraging their unique platforms, personalities, and…
Lifestyle-focused sports nutrition brand GHOST made a splash in the name, image, and likeness arena by teaming up with Haley and Hanna Cavinder from the…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.