LSU women’s basketball commit Isabella “Bella” Hines has signed a name, image, and likeness deal with Jordan Brand, becoming the only active high school basketball…
In a groundbreaking move that highlights Adidas’ commitment to advancing women’s sports, the brand has signed high school basketball sensation Kaleena Smith, making her its…
USC sophomore women’s basketball superstar JuJu Watkins has entered a multi-year partnership with Nike, per reports by ESPN reporter Shams Charania. While at Sierra Canyon…
Nautica is embracing the energy of campus life with a fresh campaign titled Nautica New Legends Fall 24, featuring two of America’s most exciting NCAA…
Madison Reed, a leading name in the beauty industry known for revolutionizing hair color, has unveiled its latest innovation: ColorWonder Demi-Permanent Hair Color. This product…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.