Wings Up: DJ Lagway Joins Red Bull’s Elite NIL Roster
By Darian Kelly
Last Updated on October 11, 2025
University of Florida starting quarterback DJ Lagway is the latest star to join Red Bull’s illustrious college football roster that includes the likes of Ohio State wide receiver Jeremiah Smith and Texas quarterback Arch Manning.
Lagway has been featured in a sports-fueled advertising campaign that showcases how Red Bull is instrumental in helping him achieve his performance goals on and off the field, and how he leads with his nearly earned wings.
In addition to the likes of Lagway, Smith, and Manning, Red Bull also has some of college basketball’s elite on its roster, including BYU’s freshman phenom basketball player AJ Dybantsa; LSU women’s basketball stars MiLaysia Fulwiley and Mikaylah Williams; and Notre Dame star Hannah Hidalgo. Sports management and marketing company NETWORK, which represents Lagway, was in charge of spearheading his newly formed partnership with Red Bull.
Further, this collaboration with Red Bull speaks to his continued success that Lagway has had in NIL, securing deals with the likes of Chipotle, Beats by Dre, and the Jordan Brand.
Last week, Lagway threw for 298 yards and two touchdowns en route to a 29-21 victory over Texas in Ben Hill Griffin Stadium. He will look to build on his performance last week as the Gators travel to College Station to take on the Texas A&M Aggies at Kyle Field.
