Brigham Young University’s Jake Retzlaff, the first Jewish quarterback in school history, has inked a name, image, and likeness deal with the kosher food company…
Six days after announcing his intent to stick with LSU in a since-deleted Instagram post, Bryce Underwood, the nation’s top-ranked quarterback recruit for the Class…
Adidas has signed Cam Ward, the standout University of Miami quarterback, to its roster of elite college athletes, further cementing the brand’s authority and investment…
In the current college sports landscape, schools increasingly rely on creative strategies to build competitive advantages, especially regarding funding name, image, and likeness (NIL) initiatives….
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.