Conference Recruitment Expense Series: Pac-12

Last Updated on January 20, 2012

What would a Conference Recruitment Expense Series be without looking at the Pac-12?

Yesterday, recruitment expense data from the ACC, Big East, Big Ten, Big 12 and Conference USA was posted.  Today, data for the MAC, Mountain West, Pac-12, SEC, Sun Belt, and WAC will be posted.  On Monday, a spreadsheet listing the top-50 spenders in terms of recruiting will be listed, sorted by total recruitment expense budget, amount spent per team on average and amount spent per player on average.

The data was obtained from the Department of Education.  Although this data is not perfect, it is the only data available for both public and private institutions.  Furthermore, the data provided is for the 2010-11 school year.  Furthermore, it should be noted that the “Average Per Player” column was calculated using the total number of male or female players in each school’s athletic department.  The schools are not required to report the number of student-athletes they recruited per a given year to the Department of Education. 

SchoolsMen’s Sports Recruitment ExpensesAverage Per TeamAverage Per Player
Arizona State$500,083.00$71,440.43$1,672.52
Oregon State$549,846.00$68,730.75$1,909.19
Washington State$370,911.00$74,182.20$1,571.66
SchoolsWomen’s Sports Recruitment ExpensesAverage Per TeamAverage Per Player
Arizona State$223,028.00$22,302.80$1,023.06
Oregon State$239,819.00$26,646.56$947.90
Washington State$240,848.00$30,106.00$1,024.89

The Pac-12 school which spent the most on recruiting for its men’s sports programs in 2010-11 was Oregon.  The Ducks expended $922,653.00 on recruiting student-athletes for its men’s sports programs.

While Oregon spent $153,775.50, on average, per men’s sports team on recruiting, a Pac-12 school with a smaller overall budget averaged a similar recruitment expense amount per team.  Colorado spent $126,638.00 on recruiting per men’s sports team, on average.  Yet, Colorado’s overall men’s sports recruiting budget was nearly $300,000.00 less than Oregon’s.

The Pac-12 school which spent the greatest amount on recruiting for its women’s sports programs in 2010-11 was Arizona.  The Wildcats expended $346,856.00 on recruiting student-athletes for its women’s sports programs.

However, when taking into consideration how much was spent on recruiting for women’s sports by each team, on average, Colorado led the pack.  On average, each Colorado women’s sports team spent $36,033.00 to recruit student-athletes in 2010-11.


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