Last Updated on March 18, 2023
Deion Sanders shocked the college football world when he became the next head football coach at the University of Colorado. There was much skepticism about whether he would depart from Jackson State University after a successful head coaching career leading Jackson State to a 26-5 record in three seasons, the team’s first 11-win season, and a SWAC title.
Coach Prime’s responded to his critics by saying, “I’m coming.” In just four months, he has excelled in recruiting, signing two five-star prospects in one class, seven four-star prospects which tie a program high and two prospects from England.
Another area Coach Prime has undeniably impacted is boosting the star power of the University of Colorado football program. The type of star power that has everyone in Boulder, Colorado excited and hopeful for this upcoming season.
30,000 Reasons to Believe
Brian Howell of Buffzone reported that Colorado sold 30,013 tickets for its spring football game. Colorado football had 30,450 fans attend their last seven spring games combined. Last year’s spring game drew 1,950 fans.
Colorado sold that same amount on the first day of 2023 ticket sales. As much as fans are anxious to get their eyes on Colorado’s new roster additions, we must remember that the Coach Prime Effect is in full swing. The same swagger, attitude and Super Bowl champion pedigree that Sanders exuded in his playing career is coming to the sidelines on Saturday.
Fans will get a first-hand preview of the new-look University of Colorado football team on April 22 as they will be the only spring game that will air on ESPN. The spring game will be one of the main attractions for the University of Colorado’s Black & Gold day, presented by the Children’s Hospital of Colorado.
Sanders Media Empire: A Family Business
The aspect of the Coach Prime Effect that does not get discussed nearly enough is the content created around Coach Prime’s coaching journey.
Each week videos are released on his eldest son Deion Sanders Jr.’s Well Off Media company’s YouTube page, taking fans into the life of Coach Prime, his players, and assistant coaches.
Deion Sanders also has a documentary on Amazon Prime chronicling his 2022 season at Jackson State titled Coach Prime. The Sanders family participated in an Oikos-sponsored commercial during Super Bowl LVII. In addition to the documentary and Super Bowl LVII commercial, his sons Shedeur and Shilo have YouTube channels with over 50,000 subscribers.
Although Coach Prime has yet to take the field as Colorado’s new head coach, he has created a media presence and following that is setting the standard for modern-day college sports.
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