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NBPA’s OpenSponsorship Partnership Highlights Impact College Athletes Are Having On The Pros

Has NIL at the college level increased sponsorship opportunities for the pros? A new trend suggests the answer is yes.

Basketball going through hoop

Last Updated on November 4, 2022

The National Basketball Players Association is the latest professional players association to help its athletes better monetize their social media. The NBPA has signed up for OpenSponsorship’s new Athlytics platform, a new data and analytics proposition. This follows the Major League Baseball Players Association’s partnership with Influential earlier this year.

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  • Kristi Dosh

    Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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