NBPA’s OpenSponsorship Partnership Highlights Impact College Athletes Are Having On The Pros

Last Updated on November 4, 2022

The National Basketball Players Association is the latest professional players association to help its athletes better monetize their social media. The NBPA has signed up for OpenSponsorship’s new Athlytics platform, a new data and analytics proposition. This follows the Major League Baseball Players Association’s partnership with Influential earlier this year.

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