NBPA’s OpenSponsorship Partnership Highlights Impact College Athletes Are Having On The Pros

By Kristi DoshNovember 3, 20221 min read

NBPA’s%20OpenSponsorship%20Partnership%20Highlights%20Impact%20College%20Athletes%20Are%20Having%20On%20The%20Pros

NBPA’s OpenSponsorship Partnership Highlights Impact College Athletes Are Having On The Pros

Last Updated on November 4, 2022

The National Basketball Players Association is the latest professional players association to help its athletes better monetize their social media. The NBPA has signed up for OpenSponsorship’s new Athlytics platform, a new data and analytics proposition. This follows the Major League Baseball Players Association’s partnership with Influential earlier this year.

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Kristi Dosh
Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is the author of of two books related to the business of college sports, The Athlete's NIL Playbook and Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney.
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