In an effort to provide aspiring sports business professionals with a deeper insight into the college athletic world, BusinessofCollegeSports.com will be conducting weekly Q&A’s via email…
Weekly Q&A Series: Matt Biggers, Associate AD of External Affairs/Chief Marketing Officer (University of Colorado)
In an effort to provide aspiring sports business professionals with a deeper insight into the college athletic world, BusinessofCollegeSports.com will be conducting weekly Q&A’s via email…
Heisman Trophy Campaigns
Back in the summer of 2011, Heath Nielsen, Associate AD for Communications at Baylor University, knew the school had something special in Robert Griffin III. …
How Pinterest Boosts Athletic Programs to the Next Level
By James Maddox It’s no secret that Facebook is far and beyond the leading platform in social media. This is true not only in college…
Impact of Social Media on Ticket Sales
By: James Maddox Social media is becoming increasingly more important for sports fans around the world. It can be as easy as ‘liking’ a page…
College Football on U.S. Hispanic Sports Television: a Bold Brand-Building Effort
Guest author: Oliver Tse Major Division I college sports returned to U.S. Hispanic sports television for the first time in 15 years on September 1st…





