The verdict is in: social media is in fact chemically addictive. In a recent study by Harvard University, researchers concluded that the brain considers “self-disclosure” to…
Who Fans are Most Mad for March?
By: James Maddox It’s a forgone conclusion that in this day and age large sporting events will have a huge social media influence. This past…
How Pinterest Boosts Athletic Programs to the Next Level
By James Maddox It’s no secret that Facebook is far and beyond the leading platform in social media. This is true not only in college…
Impact of Social Media on Ticket Sales
By: James Maddox Social media is becoming increasingly more important for sports fans around the world. It can be as easy as ‘liking’ a page…
Fan Rewards Go Social
Rewards programs are not new. Whether for pumping gas, swiping your credit card or booking a flight, companies have long sought to incentivize consumer loyalty….