Matchup 1: 1 Arizona vs. 16 Weber St. Arizona(@APlayersProgram) Weber St.(@WeberStateMBB) # of Followers 19K 884 # of Tweets 3,148 597 Klout Score 71 48…
Tweet Madness: East, Round 2
Matchup 1: 1 Virginia vs. 16 Coastal Carolina Virginia (@UVAMensHoops) Coastal Carolina (@CCUHoops) # of Followers 10.3K 625 # of Tweets 3,210 381 Klout…
Tweet Madness: South, Round 2
Welcome back to Tweet Madness! In this installment, and thereafter, a new category will be added: Followerwonk’s Social Authority Score. The Social Authority score measures…
Tweet Madness: Crowning the NCAA Basketball Champs by Twitter Handle
March Madness is finally upon us. That sweet time of year where our favorite college basketball teams go dancing and the rest of us fans…
When a Conference Gets a Makeover: The America East Example
Conference branding in the NCAA is crucial in creating an image and vision for a given conference. The latest conference to come out with a…
Conference Branding within the NCAA
Recently, the America East Conference revealed its transformation. Its new logo, look, and brand identity exemplify the future of the conference and the living legacies…
