Conference Recruitment Expense Series: Mid-American Conference

Last Updated on January 20, 2012

Next up in BusinessofCollegeSports.com’s Conference Recruitment Expense Series is the Mid-American Conference.

Yesterday, recruitment expense data from the ACC, Big East, Big Ten, Big 12 and Conference USA was posted.  Today, data for the MAC, Mountain West, Pac-12, SEC, Sun Belt, and WAC will be posted.  On Monday, a spreadsheet listing the top-50 spenders in terms of recruiting will be listed, sorted by total recruitment expense budget, amount spent per team on average and amount spent per player on average.

The data was obtained from the Department of Education.  Although this data is not perfect, it is the only data available for both public and private institutions.  Furthermore, the data provided is for the 2010-11 school year.

SchoolsMen’s Sports Recruitment ExpensesAverage Per TeamAverage Per Player
Akron$267,595.00$44,599.17$948.92
Ball State$94,467.00$13,495.29$431.36
Bowling Green$274,989.00$39,284.14$1,216.77
Buffalo$283,833.00$35,479.13$982.12
Central Michigan$336,674.00$67,334.80$1,346.70
Eastern Michigan$378,397.00$54,056.71$1,208.94
Kent State$173,792.00$28,965.33$703.61
Miami$383,947.00$54,849.57$1,427.31
Northern Illinois$182,791.00$26,113.00$749.14
Ohio$296,483.00$49,413.83$1,167.26
Temple$289,671.00$32,185.67$992.02
Toldeo$295,872.00$49,312.00$1,472.00
Western Michigan$257,092.00$42,848.67$1,207.00
SchoolsWomen’s Sports Recruitment ExpensesAverage Per TeamAverage Per Player
Akron$149,897.00$18,737.13$797.32
Ball State$78,218.00$7,821.80$358.80
Bowling Green$130,856.00$14,539.56$707.33
Buffalo$130,734.00$16,341.75$578.47
Central Michigan$140,233.00$20,033.29$904.73
Eastern Michigan$183,874.00$18,387.40$766.14
Kent State$126,574.00$15,821.75$652.44
Miami$158,334.00$17,592.67$638.44
Northern Illinois$88,582.00$11,072.75$454.27
Ohio$134,207.00$16,775.88$674.41
Temple$100,877.00$9,170.64$380.67
Toldeo$99,199.00$12,399.88$506.12
Western Michigan$66,616.00$8,327.00$424.31

The MAC school which spent the most on recruiting for its men’s sports teams in 2010-11 was Miami (Ohio).  Miami spent $383,947.00 on recruiting for its men’s sports teams in 2010-11.

However, the MAC school which expended the most per sports team, on average, on recruiting for its men’s sports teams was Central Michigan.  Central Michigan spent on average, $67,334.80 on recruiting for its men’s sports teams in 2010-11.

Eastern Michigan spent the most on recruiting for its women’s sports programs in the MAC in 2010-11.  The school spent $183,874.00 to recruit student-athletes for its women’s teams.

However, again, Central Michigan was the MAC school which expended the most per team, on average, on recruiting for its women’s sports teams.

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