Last fall, Dockers announced it would launch a line of Game Day Khakis for 10 schools, which expanded to 20 schools earlier this year. Available in three fits – Classic, Alpha and shorts – the line features an internal stamp of the school slogan and an embroidered school logo on the exterior.
Now Dockers is announcing it’s more than doubled its Game Day Khakis line with the addition of 24 more schools.
The new schools include:
Auburn University
Clemson University
University of Colorado
University of Connecticut
University of Maryland
University of Miami
University of Mississippi
Oklahoma State University
Texas Tech University
University of Virginia
Georgia Tech
University of California
Purdue University
University of Nebraska
University of Pittsburgh
Boston College
University of Cincinnati
Boise State University
Northwestern University
Brigham Young University
University of South Carolina
Arizona State University
Virginia Tech
Georgetown University

The other 20 schools already in production are:
University of Georgia
University of Illinois
University of Kentucky
Louisiana State University
University of Michigan
University of Minnesota
University of Missouri
Oregon State University
Texas A&M University
Washington State University
University of Alabama
University of Arizona
University of Arkansas
University of Florida
University of Kansas
University of Louisville
University of Oklahoma
Syracuse University
University of Tennessee
University of Wisconsin
Dockers expansion in the college space appears to be a smart move for the company: sales of collegiate-licensed merchandise (of which 65 percent is apparel) are second only to MLB at just under $5.0 billion a year. The NFL and NBA follow, at $3.25 billion and $3.0 billion, respectively. Licensed merchandise sales only accounts for $1.3 billion a year in the NHL and $1 billion in NASCAR.

Kevin Tucker
September 17, 2014 at 1:18 pm
My ol’ granddad would have loved them for gameday.
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