The podcast has a new co-host joining this week, and we’re chatting with Cole Gahagan of Learfield about the current state and future of multimedia rights.
Working with its exclusive trademark licensing agent, IMG College Licensing, University of North Carolina at Chapel Hill has inked a new deal with Hanesbrands Inc….
Finalized, Signed, Dated, and Swooshed August 1st marked a historical day for the University of Michigan as they re-established a partnership with Nike that will…
Boston College and Notre Dame meet this weekend at Fenway Park. Two programs steeped in history and tradition playing in one of the most historically-significant…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.