The Future of Multimedia Rights

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Last Updated on October 25, 2023

Big announcement this week: Kristi has a new co-host, Jeff Schemmel! Jeff is the President and CEO of College Sports Solutions, a consultancy focused on helping athletic departments maximize their efficiency, leverage their resources and increase revenue.

Kristi and Jeff are joined this week by Cole Gahagan, CEO of Learfield—a leading media and technology services company in intercollegiate athletics. 

They discuss: 

  • Recent changes at Learfield and how they help Learfield be better positioned for the future 
  • The current state of the college sports multimedia rights landscape 
  • The Learfield Allied NIL program 
  • Conference realignment 
  • With Colorado as a Learfield partner, what “The Prime Effect” has been like this season 

Listen to the Podcast

Watch the Podcast

Visit to learn more about the many services they offer within intercollegiate athletics. 

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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