The podcast has a new co-host joining this week, and we’re chatting with Cole Gahagan of Learfield about the current state and future of multimedia rights.
This incorporation will allow official partners to combine the University of Michigan’s official marks, logos, and intellectual property with student-athlete NIL activities.
The University of Alabama extends multimedia rights with partner LEARFIELD, accompanied by a new sponsored NIL facility in Tuscaloosa.
Meeting Alabama coach Nick Saban? Pregame sideline passes at The Big House for a Wolverines game? A “Behind the Scenes with Big Orange” tour of…
This is the first deal through Learfield that provides for co-branded opportunities with institutions and athletes.