Tennessee Governor Signs Name, Image and Likeness Law

Last Updated on May 20, 2021

Tennessee became the 15th state with a name, image and likeness law after Governor Bill Lee signed House Bill 1351 into effect last night. Tennessee’s start date is January 1, 2022. That leaves the only SEC states without NIL laws Kentucky, Louisiana, Missouri and Texas.

View our state-by-state legislation tracker

When do state name, image and likeness laws go into effect?

July 1, 2021

  • Alabama
  • Florida
  • Georgia
  • Mississippi
  • New Mexico

July 23, 2021

  • Arizona

January 1, 2022

  • Arkansas
  • Tennessee

July 1, 2022

  • South Carolina

December 31, 2022

  • Michigan

January 1, 2023

  • California
  • Colorado

June 1, 2023

  • Montana

July 1, 2023

  • Nebraska


  • New Jersey (the law goes into effect the 5th academic year after passage)

NCAA president Mark Emmert told The New York Times last week that he’s recommending the governing bodies of college sports approve new NIL rules before July 1st, or soon thereafter.

Proposed NIL legislation from NCAA for Division I

Emmert hasn’t indicated whether the NCAA will challenge any of the state laws in court. There are still several federal proposals that could preempt state laws if Congress decides to act.

Want more NIL news, analysis, education and resources? Check out our NIL Hub for all our NIL content.


  • Kristi Dosh

    Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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