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Replace Traditional Ticketing, Increase Attendance and Revenue

Is there a better solution than the current season ticket model in college sports?

Last Updated on November 2, 2022 by Kristi Dosh

I’m joined this episode by Chris Giles, co-founder and CEO of FanRally, a platform that replaces traditional season tickets with a tech-enabled subscription service. 

Members pay a monthly subscription fee instead of paying for tickets and can reserve seats directly on their phones, finding games that work best for their schedules.

FanRally is aimed at modern consumers, including younger fans, who are comfortable with subscription services. Also, the seat reservations can’t be resold, so it helps teams identify the fans attending games and to build more direct relationships with them.

The company was founded in 2020 after Chris had served as COO of the Oakland A’s and VP of Sales & Strategy for the San Francisco 49ers.  

Backed by Capital One, it has already partnered with more than 20 teams across the NCAA, NBA, MLB, MiLB and NHL.

In the episode, we discussed:

  • How university partners have used FanRally
  • How FanRally can replace season tickets in a way that benefits both fans and the athletic department
  • Integrating an existing point-based system into FanRally
  • How FanRally allows athletic departments to reclaim revenue currently going to third-party resellers
  • The data available to departments using FanRally
  • Ways professional sports teams are doing ticketing better than college athletics
  • Using FanRally to increase student attendance at games
  • How sponsors can benefit from FanRally
  • How FanRally increases a team’s yield from a revenue perspective on premium seats

You can follow FanRally on Twitter and LinkedIn.

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Author

  • Kristi Dosh

    Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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