Social Media Strategy During the COVID-19 Pandemic

Last Updated on February 3, 2023

Today, I’m joined by Bruce Floyd, Social Media Manager for the University of Florida athletic department. We discussed how he’s approached social media strategy and messaging during the COVID-19 outbreak that has canceled all winter and spring NCAA sports.

We chat about the types of content that can be posted now, creative ideas for engaging fans, and how you can plan for the future with so much uncertainty.

If your athletic department is doing something unique or that’s producing increased engagement at this time, shoot me a DM on Twitter or an email and tell me all about it!

You can listen below or click the Subscribe button at the end of this post to be taken to your favorite podcast app to listen.

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  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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