Petitti inherits a conference that has established its dominance in an ever-shifting college sports landscape and brings experience from college sports, the MLB and TV networks.
New NIL Program Allows Pac-12 Football Players to Monetize Highlights on Twitter
The collaboration marks the first time that student-athletes will be able to use social media and NIL to monetize game highlights
Twitter and ESPN to Create Fan-Generated Newspaper to Celebrate College Football Playoff Winner
On the heels of Alabama and Georgia advancing to the College Football Playoff championship game with resounding victories over Cincinnati and Michigan on New Year’s…
Early Pricing for Student Athletes Monetizing NIL
Student athletes are starting to learn what the marketplace really looks like
Brands Are Ready for Name, Image and Likeness Legislation
Looking back, it was the EA Sports settlement in 2013 and the landmark court ruling in O’Bannon v. National Collegiate Athletic Ass’n, 802 F.3d 1049,1074…
Brand Deals for Student Athletes in the NIL Era
What will it look like when brands approach student athletes?
What a Federal NIL Bill Could Mean for NCAA Athletes as Social Media Influencers
Not long ago, the idea of NCAA athletes as social media influencers was far fetched because student athletes couldn’t profit off of their name, image,…
The Time is Coming for Student Athlete Social Media Influencers
As we get closer to student athletes being able to profit from their name, image and likeness, more and more evidence is surfacing that the…
NFL Draft Experience Proves Football Student Athlete Value
Behind the money NFL Draft prospects made on social.
Behind Nebraska’s Partnership With Opendorse
Behind the scenes of Nebraska’s Opendorse partnership