By John RikerPosted on 
Petitti inherits a conference that has established its dominance in an ever-shifting college sports landscape and brings experience from college sports, the MLB and TV networks.
By John RikerPosted on 
The collaboration marks the first time that student-athletes will be able to use social media and NIL to monetize game highlights
By Michael EhrlichPosted on 
On the heels of Alabama and Georgia advancing to the College Football Playoff championship game with resounding victories over Cincinnati and Michigan on New Year’s…
By Kristi DoshPosted on 
Student athletes are starting to learn what the marketplace really looks like
By Stephanie StabulisPosted on 
Looking back, it was the EA Sports settlement in 2013 and the landmark court ruling in O’Bannon v. National Collegiate Athletic Ass’n, 802 F.3d 1049,1074…
By Kristi DoshPosted on 
What will it look like when brands approach student athletes?
By Dylan HarrigerPosted on 
Not long ago, the idea of NCAA athletes as social media influencers was far fetched because student athletes couldn’t profit off of their name, image,…
By Kristi DoshPosted on 
As we get closer to student athletes being able to profit from their name, image and likeness, more and more evidence is surfacing that the…
By Kristi DoshPosted on 
Behind the money NFL Draft prospects made on social.
By Kristi DoshPosted on 
Behind the scenes of Nebraska’s Opendorse partnership
