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Business of College Sports®
  • Home
  • About
  • The Book
  • Podcasts
    • Business of College Sports Podcast
    • The Players’ Platform Podcast
    • Game Face Podcast with Linktree
  • Finances
    • Bowl Championship Series Payouts
      • 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts
      • 2015-16 CFP Payouts
    • College Football Playoff Payouts 2025-2026
      • 2016-17 CFP Payouts
      • 2017-18 CFP Payouts
      • 2018-19 CFP Payouts
      • 2019-20 CFP Payouts
      • 2020-2021 CFP Payouts
      • 2021-22 CFP Payouts
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      • NCAA Revenue & Payouts
      • 2021 March Madness Payouts Impacted by 2020
    • Conference TV Contracts
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    • Directory: NIL Directors and Staff
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Michael Ehrlich

10 posts

Michael Ehrlich is a seasoned sports marketing executive with experience on the brand (adidas), athlete (Independent Sports & Entertainment) and media (FOX Sports) sides of the business. Now consulting for a variety of brands, Michael’s recent clients include Netflix, Nike/Converse, Red Bull, Tom Brady's NFT company Autograph and Blue Wire Podcasts, among others. He is also a columnist for UPROXX/Dime Magazine's where he writes the “Athlete Heat Index,” analyzing and ranking athletes by the strength of their personal brands. Outside of the office, Michael is a mentor for the TGR Foundation, A Tiger Woods Charity and serves on the board of advisors for the University of Southern California's Sports Business Association.

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Fanatics and OneTeam Partners Announce College Football Jersey Program

Michael Ehrlich By Michael EhrlichFebruary 3, 20222 min read
Fanatics%20and%20OneTeam%20Partners%20Announce%20College%20Football%20Jersey%20ProgramFanatics and OneTeam Partners Announce College Football Jersey Program

Fans will now be able to purchase jerseys featuring their favorite player’s name and number and the student-athlete will earn compensation

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Michael Ehrlich By Michael Ehrlich
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Top Kentucky Basketball Recruit Shaedon Sharpe Signs First Major NIL Deal

Michael Ehrlich By Michael EhrlichJanuary 25, 20222 min read
Top%20Kentucky%20Basketball%20Recruit%20Shaedon%20Sharpe%20Signs%20First%20Major%20NIL%20DealTop Kentucky Basketball Recruit Shaedon Sharpe Signs First Major NIL Deal

Future Wildcat star partners with Vancouver-based sneaker community startup SoleSavy

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Michael Ehrlich By Michael Ehrlich
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Social Media Other Football

Twitter and ESPN to Create Fan-Generated Newspaper to Celebrate College Football Playoff Winner

Michael Ehrlich By Michael EhrlichJanuary 3, 20221 min read
Twitter%20and%20ESPN%20to%20Create%20Fan-Generated%20Newspaper%20to%20Celebrate%20College%20Football%20Playoff%20WinnerTwitter and ESPN to Create Fan-Generated Newspaper to Celebrate College Football Playoff Winner

On the heels of Alabama and Georgia advancing to the College Football Playoff championship game with resounding victories over Cincinnati and Michigan on New Year’s…

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Michael Ehrlich By Michael Ehrlich
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Tom Brady Announces College Athletes as Faces of New Apparel Brand

Michael Ehrlich By Michael EhrlichDecember 16, 20212 min read
Tom%20Brady%20Announces%20College%20Athletes%20as%20Faces%20of%20New%20Apparel%20BrandTom Brady Announces College Athletes as Faces of New Apparel Brand

First endorsers of BRADY include quarterbacks Cade McNamara and Shedeur Sanders.

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Michael Ehrlich By Michael Ehrlich
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NFL Headphone Sponsor Bose Partners with College Football and Basketball Stars

Michael Ehrlich By Michael EhrlichDecember 15, 20212 min read
NFL%20Headphone%20Sponsor%20Bose%20Partners%20with%20College%20Football%20and%20Basketball%20StarsNFL Headphone Sponsor Bose Partners with College Football and Basketball Stars

Heisman finalists Aidan Hutchinson and CJ Stroud are among new Team Bose athletes

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Michael Ehrlich By Michael Ehrlich
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Nike Signs UCLA Soccer Star Reilyn Turner as First NIL Athlete

Michael Ehrlich By Michael EhrlichDecember 14, 20212 min read
Nike%20Signs%20UCLA%20Soccer%20Star%20Reilyn%20Turner%20as%20First%20NIL%20AthleteNike Signs UCLA Soccer Star Reilyn Turner as First NIL Athlete

Partnership to focus on Los Angeles–based community opportunities.

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Michael Ehrlich By Michael Ehrlich
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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.

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Latest Posts

  • Five Strategies to Recruit and Retain College Athletes
  • College Athletic Departments Are Adding a New Line to the Facilities Budget: Game-Day Internet
  • Sports Betting Is Now a Fixture in College Athletics
  • Auburn Athletes Will Land NIL Deals to Promote the Aflac Kickoff Game
  • College Sports Commission Releases July 2026 Report on NIL Deals
  • NIL and the Transfer Portal Were Supposed to Help Offenses. Matt Patricia Found the Defensive Advantage.

Recent Posts

  • Five Strategies to Recruit and Retain College Athletes
  • College Athletic Departments Are Adding a New Line to the Facilities Budget: Game-Day Internet
  • Sports Betting Is Now a Fixture in College Athletics
  • Auburn Athletes Will Land NIL Deals to Promote the Aflac Kickoff Game
  • College Sports Commission Releases July 2026 Report on NIL Deals
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