Heading into their Week 5 matchup, we’re taking a look at how USC QB Caleb Williams and Colorado QB Shedeur Sanders compare when it comes to NIL deals.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.