Caleb Williams vs. Shedeur Sanders: Comparing NIL Deals

Last Updated on December 14, 2023

Caleb Williams and Shedeur Sanders meet on the field today as the #8 Trojans travel to Boulder to take on the Buffaloes, who dropped from the rankings after last week’s loss to Oregon.

Before we find out how these young men do against one another on the field, let’s take a look at how they’ve each been taking advantage of NIL opportunities.

Caleb Williams

USC quarterback and Heisman Trophy winner Caleb Williams is one of the most successful college quarterbacks on and off the field.

  • Dr. Pepper
  • Neutrogena
  • AT&T
  • Beats by Dre
  • Playstation
  • United Airlines
  • Wendy’s
  • Fanatics
  • Nissan (as part of their Heisman House ads)
  • Athletic Brewing Company
  • AC+ION water
  • Monarch Collective (a women’s sports-focused fund)
  • private equity fund Hawkins Way Capital
  • Alo Yoga

In addition to starring alongside his mother in Dr Pepper’s “Fansville” this season, he’s also in national ads for Nissan and Wendy’s. Williams has also invested in modern grooming brand Faculty, where he is part owner and will be included in its campaigns.

NIL afforded Williams an opportunity to create Caleb Cares, a foundation that is working to eliminate bullying. The foundation has put out a PSA and will be partnering with Dr Pepper this fall for an activation.

Instagram: 230K

TikTok: 23.3K

Twitter: 76.6K

Shedeur Sanders

Sanders has done deals alongside his father, Coach Prime, and brother, Shilo Sanders, as well as quite a few deals on his own.

  • Oikos
  • KFC
  • Actively Black
  • Urban Outfitters
  • Topps
  • Gatorade
  • Beats by Dre
  • Mercedes Benz
  • Brady Brand
  • Google

Sanders has also launched his own apparel line, SS2LEGENDARY

Over the summer, Sanders worked with Gatorade to present $45,000 worth of equipment and uniforms to the N.E.D. Falcons Youth Organization in Denver. Sanders was also the first HBCU athlete to sign with Gatorade.

Instagram: 1.6M

TikTok: 582.4K

Twitter: 59K

Tweet this and tell me whose your pick for the better NIL profile: Williams or Sanders?

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