Rewards programs are not new. Whether for pumping gas, swiping your credit card or booking a flight, companies have long sought to incentivize consumer loyalty….
2012 BusinessofCollegeSports.com Exclusive Midnight Madness Guide
Today marks the start of college basketball season, as teams are allowed to begin practicing in preparation for the upcoming 2012-2013 NCAA basketball season at…
Student-Athlete Name & Likeness Litigation: Will it Lead to a Stronger College Athletes Union?
Documents that were recently released in connection with the filing of a motion in the NCAA student-athlete name and likeness litigation (O’Bannon v NCAA) show…
Will Wisconsin Sever Ties with Adidas?
Author: Tyler Jamieson A couple of weeks ago Cornell announced it was severing ties with Adidas over its labor practices. Now it appears Wisconsin is…
Study Shows Athletic Success Impacts Academics Positively
A recent article in the Journal of Sports Economics co-authored by economists Devin and Jaren Pope has confirmed what many anecdotally believed to be true: …
College Football on U.S. Hispanic Sports Television: a Bold Brand-Building Effort
Guest author: Oliver Tse Major Division I college sports returned to U.S. Hispanic sports television for the first time in 15 years on September 1st…
