The newly expanded College Football Playoff isn’t just a game-changer for teams and fans—it’s also providing fresh opportunities for brands to connect with fans through…
SeatGeek Signs 4 College Football Playoff-Bound Athletes to NIL Deals
Players Era Festival Delivers on Promise of $8 Million in NIL Funds
The Players Era Festival made history last week, not only by debuting its eight-team college basketball tournament in Las Vegas, but also by fulfilling its…
MSU Logo Debate Highlights Ever-Changing Relationship Between Donors and Universities
Mississippi State Bulldog fans are pushing for a nostalgic change: the return of the interlocking MSU logo, a design retired in 2004 in favor of…
Paige Bueckers First NIL Athlete With a Nike Player Edition Basketball Sneaker
Paige Bueckers will be the first college athlete to design and launch her very own Player Edition basketball sneaker, the Nike G.T. Hustle 3.
Eight-Figure NIL Deal Helps Flip Top QB Recruit Bryce Underwood to Michigan
Six days after announcing his intent to stick with LSU in a since-deleted Instagram post, Bryce Underwood, the nation’s top-ranked quarterback recruit for the Class…
LSU’s Flau’jae Johnson Tops List of WBB Stars Making a Splash in NIL
Women’s college basketball players have been some of the most successful athletes in the name, image, and likeness space, leveraging their unique platforms, personalities, and…
