In the era of name, image, and likeness, collegiate athletes are gaining access to high-end partnerships typically reserved for professional athletes and celebrities. From deals…
Since the approval of name, image, and likeness in 2021, Campus Ink has changed the college merchandise landscape by empowering college students and athletes to…
In a groundbreaking move that highlights Adidas’ commitment to advancing women’s sports, the brand has signed high school basketball sensation Kaleena Smith, making her its…
Maryland Athletics has partnered with Under Armour to release an exclusive line of merchandise benefiting the One Maryland Collective (1MC), a “super-collective” that supports name,…
Adidas has signed Cam Ward, the standout University of Miami quarterback, to its roster of elite college athletes, further cementing the brand’s authority and investment…
In the current college sports landscape, schools increasingly rely on creative strategies to build competitive advantages, especially regarding funding name, image, and likeness (NIL) initiatives….
