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Business of College Sports®
  • Home
  • About
  • The Book
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    • Business of College Sports Podcast
    • The Players’ Platform Podcast
    • Game Face Podcast with Linktree
  • Finances
    • Bowl Championship Series Payouts
      • 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts
      • 2015-16 CFP Payouts
    • College Football Playoff Payouts 2025-2026
      • 2016-17 CFP Payouts
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Sarah Effress

17 posts

Sarah Effress is a senior journalism major at Northwestern University. She loves to talk soccer and women's college sports.

Sponsorship Marketing/PR

Sharpie Partners With Former UW Huskies Ahead of Rookie NFL Seasons

Sarah Effress By Sarah EffressFebruary 13, 20242 min read
Sharpie%20Partners%20With%20Former%20UW%20Huskies%20Ahead%20of%20Rookie%20NFL%20SeasonsSharpie Partners With Former UW Huskies Ahead of Rookie NFL Seasons

Sharpie has partnered with a pair of former Washington Huskies as the official writing product of their professional rookie seasons.

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Sarah Effress By Sarah Effress
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Name Image & Likeness

Cavinder Twins Ink NIL Deal With Shark Tank’s GATSBY Chocolate

Sarah Effress By Sarah EffressFebruary 13, 20242 min read
Cavinder%20Twins%20Ink%20NIL%20Deal%20With%20Shark%20Tank’s%20GATSBY%20ChocolateCavinder Twins Ink NIL Deal With Shark Tank’s GATSBY Chocolate

Twins Haley and Hanna Cavinder are partnering with GATSBY Chocolate in the brand’s first-ever name, image, and likeness deal and celebrity partnership.

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Sarah Effress By Sarah Effress
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Olympic Sports

Loyola Marymount to Cut Six Sports Programs at the End of Season

Sarah Effress By Sarah EffressJanuary 30, 20242 min read
Loyola%20Marymount%20to%20Cut%20Six%20Sports%20Programs%20at%20the%20End%20of%20SeasonLoyola Marymount to Cut Six Sports Programs at the End of Season

The university cited name, image, and likeness, new transfer rules, and the rapidly changing landscape of college sports as reasons for the cuts.

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Sarah Effress By Sarah Effress
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Olympic Sports

Dexcom U Continues to Inspire and Educate in its Second Season

Sarah Effress By Sarah EffressJanuary 25, 20243 min read
Dexcom%20U%20Continues%20to%20Inspire%20and%20Educate%20in%20its%20Second%20SeasonDexcom U Continues to Inspire and Educate in its Second Season

Learn how Jessica Walter, among several other Division I athletes living with diabetes, have used a Dexcom system to keep their playing careers alive.

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Sarah Effress By Sarah Effress
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Governance Legal Name Image & Likeness

Congress Continues NIL Probing in Recent Congressional Hearing

Sarah Effress By Sarah EffressJanuary 21, 20244 min read
Congress%20Continues%20NIL%20Probing%20in%20Recent%20Congressional%20HearingCongress Continues NIL Probing in Recent Congressional Hearing

UCLA quarterback Chase Griffin was among those who testified before the House Energy and Commerce Committee on proposed NIL legislation in January 2024.

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Sarah Effress By Sarah Effress
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Governance Name Image & Likeness

FSU Recruiting Infractions Includes Booster & Collective Disassociation

Sarah Effress By Sarah EffressJanuary 17, 20243 min read
FSU%20Recruiting%20Infractions%20Includes%20Booster%20&%20Collective%20DisassociationFSU Recruiting Infractions Includes Booster & Collective Disassociation

The FSU football program faces two years of probation, among other penalties, and a booster and collective have been disassociated.

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Sarah Effress By Sarah Effress
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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.

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  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
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Recent Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
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