Twins Haley and Hanna Cavinder are partnering with GATSBY Chocolate in the brand’s first-ever name, image, and likeness deal and celebrity partnership.
UCLA quarterback Chase Griffin was among those who testified before the House Energy and Commerce Committee on proposed NIL legislation in January 2024.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.